Starting an Amul Dealership is one of the most promising opportunities for individuals looking to enter India’s booming dairy and FMCG sector. Amul, managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), has a strong legacy of trust, quality, and nationwide customer loyalty. With a vast product portfolio that includes milk, butter, paneer, cheese, ghee, chocolates, and ice cream, Amul ensures steady demand and business stability year-round.
This guide will walk you through everything you need to know about becoming an Amul dealer, including investment requirements, profit margins, application process, and key success tips.
Why Choose Amul?
Amul is a household name and a dominant player in the Indian dairy market. Its brand power, affordable pricing, and consistently high-quality products have built a massive customer base across urban and rural regions. As a dealer, you benefit from this trust and demand without the need for aggressive marketing.
Additionally, Amul does not charge any royalty fees or ongoing commissions, allowing you to retain full profits from your sales. Their support system includes logistics, product training, and branding assistance, making it easier for new entrepreneurs to succeed.
Types of Amul Dealership Options
There are mainly two dealership formats you can choose from based on your budget and business goals:
- Amul Preferred Outlet (APO) / Kiosk / Railway Parlour
- Ideal for small-scale businesses
- Requires 100–150 sq. ft. of space
- Offers products like milk, paneer, butter, ghee, beverages, chocolates
- Amul Ice Cream Scooping Parlour
- Designed for medium-scale businesses
- Requires at least 300 sq. ft. of space
- Offers value-added ice cream items like scoops, sundaes, brownies, and shakes
Both models are highly profitable and suit areas with high foot traffic such as railway stations, markets, schools, colleges, and residential zones.
Investment and Setup Cost
One of the biggest advantages of choosing an Amul dealership is the low startup cost. Here’s a general breakdown:
- Security Deposit: ₹25,000 (non-refundable)
- Interior Setup & Branding: ₹1 to ₹2 lakhs (approx.)
- Equipment Cost: ₹1.5 to ₹4 lakhs (refrigerators, freezers, display counters)
- Initial Stock: Depends on location and format
For an Amul Preferred Outlet, the total investment usually ranges between ₹2 to ₹6 lakhs, while an Ice Cream Parlour may require ₹5 to ₹10 lakhs, depending on the scale and city.
Profit Margins and Monthly Income
Amul offers fixed and transparent margins for its dealership partners:
- Milk: 2.5%
- Ice Cream: 10%
- Other Dairy Products: Up to 20%
An average Amul dealer can expect to earn anywhere between ₹40,000 to ₹1.5 lakhs per month depending on location, product range, and operational efficiency. Since demand for dairy products is constant, income remains stable throughout the year.
How to Apply for Amul Dealership
The application process is straightforward and can be done online or offline:
- Visit the official Amul website: www.amul.com
- Go to the “Opportunities” section
- Choose “Amul Preferred Outlet / Franchise” option
- Fill out the online application form with business and personal details
- Upload required documents like ID proof, address proof, photographs, and location details
- Submit and wait for Amul’s regional office to respond
Alternatively, you can directly visit or contact your nearest Amul zonal office for personal assistance.
Tips for a Successful Amul Dealership
- Choose the right location: Areas with high pedestrian traffic tend to perform best.
- Maintain hygiene and service quality: Especially for ice cream parlours and food-based products.
- Keep stock updated: Ensure all fast-moving products are always available.
- Leverage local marketing: Use flyers, banners, and social media to increase visibility.
Conclusion
Starting an Amul dealership is a smart and secure business choice, especially for first-time entrepreneurs. With low investment, high brand recall, no royalty fees, and strong margins, Amul gives you the foundation to run a successful and profitable outlet. Backed by decades of trust and a supportive supply system, partnering with Amul can pave the way for long-term financial growth.
Would you like help creating a customized business plan or investment analysis for your Amul dealership setup?