If you’ve ever dreamt of starting a profitable business in the dairy sector, an Amul dealership could be the perfect opportunity for you. Amul, one of India’s most trusted and popular dairy brands, offers franchise and dealership opportunities that allow entrepreneurs to be a part of its ever-growing success story. From milk, ice creams, butter, and cheese to other dairy-based products, Amul has built a household name known for quality and trust.
In this detailed article, we’ll cover everything you need to know about becoming an Amul dealer, including eligibility criteria, investment requirements, profit margins, and the application process.
Why Choose Amul Dealership?
Amul is a globally recognized dairy cooperative brand with a presence in almost every Indian household. With over seven decades of legacy, it ensures strong brand recall and customer trust. The company consistently introduces new and in-demand products, which makes their dealership a low-risk and highly rewarding business venture.
Key reasons to choose an Amul dealership:
- Reputed and trusted brand
- Wide product range
- Consistent market demand
- Transparent dealership process
- Excellent profit margins
Types of Amul Dealership Opportunities
Amul offers two primary dealership models in India:
- Amul Preferred Outlet (APO)/Amul Kiosk:
A small retail outlet or kiosk that sells only Amul products. - Amul Ice Cream Scooping Parlour:
A retail setup exclusively for selling Amul ice creams, shakes, and beverages.
Both options have different investment needs and profit margins, but both benefit from the company’s strong marketing support and consistent product quality.
Investment Required for Amul Dealership
The investment depends on the dealership type:
- Amul Preferred Outlet/Kiosk: ₹2 lakh to ₹6 lakh (approx.)
- Amul Ice Cream Parlour: ₹5 lakh to ₹10 lakh (approx.)
This investment covers infrastructure, interiors, refrigerators, equipment, and initial stock. The security deposit is generally refundable as per Amul’s terms and conditions.
Profit Margin in Amul Dealership
One of the biggest reasons entrepreneurs opt for an Amul dealership is the impressive profit margins it offers. Here’s a quick look:
- Packaged Milk: 2.5% commission
- Milk Products: 10-20% commission
- Ice Creams: 20% commission
Your actual earnings will depend on the shop location, footfall, and operational hours.
Space Requirement for an Amul Dealership
The space needed varies depending on the dealership type:
- Amul Kiosk: 100 to 150 sq. ft.
- Amul Ice Cream Parlour: 300 to 500 sq. ft.
The outlet should ideally be in a high-footfall area like markets, residential localities, schools, colleges, malls, or bus stands to attract steady customers.
How to Apply for an Amul Dealership
Applying for an Amul dealership is simple and transparent. Follow these steps:
- Visit the official Amul website.
- Go to the ‘Franchise’ section.
- Fill out the application form with your details and business location.
- Submit the required documents, including identity proof, address proof, and shop ownership/lease documents.
- Await a site inspection and final approval from Amul authorities.
Once approved, you can set up your shop with the recommended infrastructure and start selling Amul products.
Is an Amul Dealership Profitable?
Yes, owning an Amul dealership is a profitable venture because of its strong brand value, high-demand products, and attractive profit margins. With India’s increasing appetite for dairy and frozen desserts, your outlet can turn into a lucrative source of income, especially in busy urban and suburban areas.
Many existing Amul dealers report breaking even within months due to consistent demand and brand loyalty.
Final Thoughts
If you’re looking for a reliable, low-risk, and profitable business opportunity, becoming an Amul dealer should be high on your list. It doesn’t just offer impressive returns on investment but also provides the satisfaction of associating with one of India’s most loved brands.